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GEARS is an online shop produced by Generator Design, a design and advertising agency based in Windsor, Ontario. In honor of our local Sears department store, demolished earlier this year, we've reimagined their classic logo and iconic Wish Book catalogue — with our own unique twist.

GEARS was created as part of our annual holiday card and to promote our e-commerce platform, Sellspace. Explore the Sellspace demo here, or visit our website to learn more about our work.

The GEARS logo is a parody and is not associated with or endorsed by Sears, Roebuck and Co.